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Determining the most effective time to post on LinkedIn can significantly impact your audience reach and engagement levels.
But, pinpointing the ideal time to post can be tricky.
In this post, we'll explore the ins and outs of timing your LinkedIn posts for maximum impact.
LinkedIn, being a professional network, naturally sees higher activity during standard business hours on weekdays.
Most LinkedIn users are active during their workday, making weekdays preferable over weekends for posting.
Our team at Velvet Studios has observed that posting twice daily, around 8 AM and 1 PM EST, yields the best engagement.
However, this isn't a universal rule — audience engagement patterns vary greatly. Understanding your specific audience's habits is crucial.
Another key point: LinkedIn content tends to have a longer lifespan compared to other platforms. This is due to LinkedIn's unique feed composition, which includes not just direct posts but also updates based on user activity.
Thus, generating content that prompts likes, comments, and shares is as vital as choosing the right time to post.
There isn't a one-size-fits-all time slot for LinkedIn posts, but these strategies can help you identify the best time for your audience:
Identifying where your audience is located and their time zones can significantly influence your posting schedule.
This information is available in LinkedIn Analytics, under Follower and Visitor Analytics. These tools provide insights into your followers and page visitors, helping you pinpoint the most effective posting times.
Consider high-traffic days and predominant locations of your audience for optimal time zone overlaps. Note that access to LinkedIn Analytics requires a Premium Account or a Company Page.
If you're unable to access LinkedIn Analytics, estimate time zones based on your primary audience. For instance, if targeting the East Coast of the US, consider posting between 8 AM and 6 PM EST.
Create a spreadsheet to monitor engagement across various times and days. Select diverse times throughout the week, considering peak activity periods like morning commutes, lunch breaks, and post-work hours.
Record the likes, comments, and shares each post receives, along with the posting date and time. Adjust your schedule in subsequent weeks based on these findings, continually refining your strategy based on audience data.
Once you've identified when your audience is most active, the final step is consistently posting during those peak times.
And there you have it!
Understanding the best time to post on LinkedIn can significantly enhance your ability to connect with your audience and grow your professional community.