How Often Should You Post on Instagram Every Week?

Wondering how often you should post on Instagram each week?

This question sparks varied opinions among social media managers, creators, and solo entrepreneurs.

As a prominent content creation agency, Velvet Studios, we delved into the data by analyzing over 19 million Instagram feed posts and 32,000 Instagram Stories.

Here's what our research uncovered:

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TABLE OF CONTENTS

1. The Importance of Posting Frequency on Instagram
2. Ideal Instagram Feed Post Frequency in 2024
3. Recommended Instagram Stories Posting Frequency in 2024
4. The Ideal Posting Frequency on Instagram

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#1 - The Importance of Posting Frequency on Instagram

In short, yes, frequency matters.

Consistency on Instagram is crucial for growth.

“Regular posting helps your audience connect with you, fostering trust and engagement,” notes Velvet Studios’ Social Media Manager.

However, it's essential to find a manageable routine.

“Craft a content calendar that's realistic, without the need to post daily,” our Social Media Manager advises.

Our recommendation? Focus on:

• Refining your social strategy and objectives
• Establishing a sustainable posting schedule
• Trying various post formats (Reels for reach, Stories for traffic)
• Regularly reviewing your content's effectiveness

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#2 - Ideal Instagram Feed Post Frequency in 2024

From our analysis of over 19 million Instagram feed posts between January and October 2023, we found the following average posting frequencies:

• Nano accounts (0-10K followers): 2 feed posts per week
• Micro accounts (10K-100K followers): 3 feed posts per week
• Mid accounts (100K-500K followers): 5 feed posts per week

At Velvet Studios, with our 520K+ followers, we post around 12 feed posts weekly, thanks to our dedicated team and creative support.

Data Analysis Insights:

• Accounts with more followers tend to post more, likely due to higher engagement and more resources.
• The trend leans towards quality over quantity, potentially influenced by concerns around social media fatigue.
• Remember, these figures can vary based on factors like seasonality, campaigns, and content performance.

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#3 - Recommended Instagram Stories Posting Frequency in 2024

Analyzing over 32,000 Instagram Stories, we found:

• Nano accounts: 3 Stories per week
• Micro accounts: 4 Stories per week
• Mid accounts: 15 Stories per week

Data Analysis Insights:

• Accounts generally share more Stories than feed posts, a trend Instagram's CEO has acknowledged, leading to new features like Close Friends.
• Little variation in posting cadence between Nano and Micro accounts suggests a consistent approach.
• A significant increase in Story content is seen in accounts over 100K followers, possibly due to enhanced community engagement and increased resources.

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#4 - The Ideal Posting Frequency on Instagram

For new accounts, starting with a few feed posts and Stories weekly is advisable.

As your following grows, consider scaling up your posting frequency and resources to maintain engagement.

Remember, quality should always precede quantity. Use this data as a guideline, and tailor your strategy to what resonates best with your audience.